Wednesday, July 9, 2008
Thursday, May 29, 2008
WHAT IS YOUR SKIN TYPE
Bronzeado Tan Spa Offers Complimentary Skin Analysis to Ultimate Sun Seekers to Promote Summer Sunburn Prevention and Awareness
Do you plan on praying to the sun gods this summer? When vanity calls, make sure you know your skin type. This expertise may be the difference between a beautiful bronze tan and dangerous sunburn. In the month of
Bronzeado joins the chorus of concerned voices recommending sunburn prevention, at the cottage, beach or around the pool. Bronzeado knows that sunburn prevention is a more effective message than sun avoidance, which ultimately encourages abuse. “We know that vanity is a large sun motivator”, says
The 10 minute skin analysis is conducted by a certified Bronzeado technician and probes hereditary disposition, tan history and habits. An exposure plan is designed to reflect skin type, client goals and skin care needs. For a copy of the Bronzeado Skin Sensitivity Questionnaire and the Sun Reactive Skin Type Chart email info@bronzeado.com.
Bronzeado is
For interviews or more information contact Cameron Thomas, PRONOIC PR, 416-660-9801 or cameron_thomas@rogers.com
Wednesday, April 16, 2008
Tanning, Airbrush Tanning and Your Skin
Cosmetic Benefits of Hi-Pressure Tanning Beds & Your Skin
- Hi-pressure beds have low “burning rays –UVB” and increased “tanning rays-UVA requiring less frequent sessions to build a base tan and maintenance.
- Less frequent tanning sessions mean reduced elastin & collagen breakdown as well excessive dryness that can occur from older tanning bed technology.
- Dry skin causes a quicker exfoliation process, therefore loss of tan.
- Getting a base tan provides a built in SPF in the range of 2-4.
- Base tans can also reduce burn rates. Burning can lead to pigmentation problems, excessively dry skin and sun damage.
- Tanning has helped some people who suffer from excessively oily and/or acne-prone skin by drying up some of the oil production, as well as, killing the bacteria that causes breakouts.
- Many people have found considerable relief from psoriasis and eczema from high pressure tanning beds.
- On lighter skin individuals with dark body hair, tanning can help hair appear less visible.
- Bronzeado mandates a 24-48 hour waiting period between tanning sessions for most people. Times may vary from person to person, regarding skin type and skin’s reaction to UV exposure, especially when skin has not had any exposure in a considerable amount of time. Bronzeado will determine each individuals ideal waiting period during the SMART tanning consultation process.
- SMART tanning results in a healthy, sun-kissed look.
** With any type of tanning there should be a 24 – 48 hr waiting period before getting a facial and/or waxing treatment.
Bronzeado Air Brush Tanning System
The Bronzeado Air Brush system is a personalized spray applied by a trained Bronzeado staff member from an Air Brush gun. The Air Brush tanning solution is a natural product that is derived from sugar cane called DHA (Dihydroxyacetone). It causes a natural reaction with the top layer of your skin to give a tanned appearance. Depending on which solution is used and your personal preferences, you may choose from a light sun kissed look to a deep golden brown which appears natural and even. Much more even, than any spray booth tan is capable of rendering. Air brush tanning is good for those who can’t tan naturally (skin type 1) - very fair skin, blue eyes, red or blonde hair) or anyone looking for a tan without the exclusive use of tanning beds. Bronzeado offers two air brush tanning options.
Flawless
Recommended for skin type 1 and 2 wanting the "sun kissed" look. This solution is made up with 70% organic Aloe Vera, Vitamin A, C, E and the self tanner DHA. It also has a product in the solution that allows it to glow under a black light. After application your technician can run the black light over your body to make sure that all areas have been covered and nothing has been missed. This is truly important especially on the very pale, since any error will show greatly in comparison to someone with a darker skin tone naturally.
Sobe Solution
Recommended for clients with skin types 2, 3 or 4 who want a darker, deeper looking tan. This solution is made up with Isoparaffin, DHA and Bronzer.
We also recommend airbrush tanning to clients using tanning beds, who want to reduce the amount of UV exposure while developing a deeper more natural tan. This technique is called “double dipping", since both tans are done on the same day. Many stars such as Britney Spears, Paris Hilton and Lindsay Lohan and more use this method to get their “sun kissed” look
Key activities to optimize your ideal airbrush tan are:
- Exfoliation- to remove dead and dry skin which, provides optimum results when Air Brushed
- Proper application of barrier cream- a thick cream that creates a barrier to areas of the body that absorb more tanning solution, including cuticles, toes, elbows, knees & heels
- A properly trained air brush technician. Spray booths are not the same as Air Brush Tanning!
- Weekly air brush sessions are recommended to maintain a tan all month long. Since the solution only adheres to the top layer of skin it will come off with natural process of skin exfoliation.
PRE - Air Brush Treatment
Exfoliation is a crucial element to achieving an even and longer lasting air brush. Exfoliation treatments can be done at Bronzeado or at home with recommended skin care products.
Air Brush & Shaving – If shaving is your preferred method of hair removal, it is recommended that is be done a minimum of 6 hrs prior.
Air Brush & Facials – There should be at least 24 hrs. In-between getting a facial and an airbrush tan. Facial comes first, so that the pores have time to close. 48 hrs is recommended if a Deep Cleanse facial was performed.
Air Brush & Waxing – There should be 24 hrs. In-between airbrush and waxing. Waxing comes first, so the skin has time to settle down and pores to also close.
Mani & Pedi can be done on the same day as an airbrush. The Mani and/or Pedi will be completed minus polish which will be applied after airbrush.
POST - Air Brush Treatment
- Waxing and shaving are not recommended for 7-10 days after your airbrush for reasons of removal of tan.
- For a longer lasting and even airbrush, a proper moisturizer should be used at least twice a day, especially in winter months, to properly hydrate and maintain your tan.
- Exfoliation rate is faster on our faces so proper hydration for the face is a must. Using a serum and moisturizer is highly recommended for tan maintenance.
- 7- 10 days after the airbrush, a proper body exfoliation is recommended to help remove any residue. If exfoliation is not possible at Bronzeado the salts used at the spa are available for take home use.
- 7-10 days after airbrush, a proper facial would be the best choice to help keep pores clean.
- Deep cleansing facials should be done only once a month. A Quick Fix Facial is recommended between deep cleansing.
Thursday, February 14, 2008
ABOUT HOLISTIC TANNING
Holistic tanning is a philosophy that unites tanning education, planning and management with state of the art technology, skin care and socially plus environmentally responsible products and operations. Bronzeado follows an 8 step Holistic tanning process, paying homage to smart and fully informed tanning:
1. Education and Training
Bronzeado will ensure 100 % transparency in all tanning and spa operations including government regulations, tanning options and dangers, first and maximum exposure times to skin type, manufacturer specifications, equipment maintenance, spa techniques and product ingredients.
2. Client Assessment-Detailed records of health, tanning and burn history, skin type and skin conditions
As a member of Smart Tan Canada, Bronzeado espouses a conservative and responsible approach to tanning. Bronzeado staff will ask numerous questions about client lifestyles to design personal tanning plans. Each client will be required to fill in a comprehensive client questionnaire on their first visit or from a special online form. A detailed digital record of services rendered will be updated on each visit.
3. Smart and informed Planning
Bronzeado will carefully plan and manage personal tanning programs based on skin type, burn and tanning history, photo sensitivities, equipment specifications and client goals. Dangerous burning of the skin will be avoided at all costs and staff will follow a strict refusal policy for potentially damaging tanning practices. In particular Bronzeado will not permit anyone under 16 to use the tanning beds and those between 16 and 18 must have parental consent, signed on the premises. Bronzeado will also ask for photo ID where age of a young person is in question.
4. Proper Skin Care
Certified estheticians will be available for pre and post tanning skin care applications, procedures and advice to prevent premature aging and skin damage.
5. State-of-the-art tanning technology
Bronzeado has invested 160K in four of the latest top beds from Ergoline and SunItalia to achieve balanced and smart tanning sessions. In particular, three of the beds are of the High Pressure type, which means they emit more UVA and substantially less UVB. UVB has been associated with increased levels of burning rays, whereas UVA rays are more likely to produce a better tan and the risk of burning is significantly reduced.
Bronzeado can provide guests with a realistic personal estimate of Vitamin D absorption with its Solartech Vitamin D Solar meter.
Bronzeado will always be on the lookout for new and cutting edge technologies in the tanning and spa industries and provide it to their clients.
6. Socially responsible and environmentally sustainable products and supplies
Bronzeado has searched the globe for the best products and supplies to compliment its holistic approach to tanning and aesthetics. Bronzeado will follow a strict three point purchasing philosophy.
· Are the products made with natural and organic ingredients?
· Do they optimize health and wellness?
· Are they manufactured with the environment in mind?
Bronzeado supports products from Jurlique, Spa Essentials and Elixir Tonics that meet this strict purchasing philosophy.
7. Equipment Maintenance/Cleaning
Bronzeado will follow a regular maintenance/cleaning program (monthly) for its Ergoline and SunItalia tanning systems. Replacement parts and bulbs will only be purchased from the original manufacturer. Beds will be regularly tested to ensure UV emissions are within the recommended limits set by the manufacturer.
Bronzeado will provide each client with their own set of goggles for personal use only.
Beds will be cleaned after every use to prevent infection and disease
.
8. Financial support for scientific studies on cancer, tanning technologies and other health and wellness issues
Bronzeado supports research in tanning, skin care, skin cancer and other health and wellness issues. Bronzeado will donate proceeds from tanning and spa revenues to these worthy issues.
BRONZEADO Q&A
Interview with Stephanie Kluke
1. Tell me a little bit about yourself and your partner Stephen Cullen. Describe to me briefly about your backgrounds, education or skills.
Stephen Cullen has been a friend for many years. He recently retired from a career in international banking and was looking for an entrepreneurial venture to fill his time. I’m an avid traveler and spa client and was struck by the lack of vision in the tanning industry. In my research I identified a perfect opportunity to marry tanning and aesthetics in a unique spa venue never seen in the Toronto are. I have previous experience running my own business and felt my vision and entrepreneurial zeal was a great match with Stephan’s financial acumen.
2. How did you come up with the name Bronzeado? Is there significance or meaning to the name?
Bronzeado means tanned in Portuguese and Italian. We wanted a unique and elegant name that represented both the tanning and spa aspects of our business.
3. Where is Bronzeado located? Describe the process of choosing your location.
Bronzeado is located at 2030 Yonge St just north of Davisville. I have lived in the area for over 12 years and have a strong grasp of the demographic, competition and special needs of my neighbors. I want to be a hands-on owner and wanted a business close to home.
4. Why a tanning spa?
I do a lot of traveling to Miami, L.A and other points south in the winter. I’m also a regular client of tanning salons and spa’s around the world. Tanning has a positive image south of the border that I wanted to bring to Toronto. I believed Toronto was ready for a new tanning and spa concept that was stylish, modern and luxurious. I wanted to bring the spa attention to detail to the Toronto tanning industry.
5. What is the square footage of the spa?
Bronzeado is a 2600 square foot tanning oasis.
6. Take us for a tour of the spa. Describe the individual departments that make up Bronzeado Tanning Spa?
Immediately as you walk into our venue you are struck with the elegant and comfortable surroundings created by Costantino D’elia from COZ Design. Gold leaf ceilings, crystal chandeliers and crown moldings are special elements of our classical and timeless interior design. To the left is our drink bar for Elixir Tonics and Teas and a large manicure and pedicure room. We have paid special attention to the pedicure stations and custom built the sinks and chairs for bacterial and hygienic reasons. Beyond the manicure/pedicure room is a long hallway with private tanning rooms and our Platinum, Magic and Affinity high pressure beds. Along the second hallway we have rooms for aesthetics, airbrush tanning and showering. We have built pocket doors between the rooms to ensure privacy and good ventilation
7. How many employees are on the Bronzeado team? What are their backgrounds, certifications, special skills?
We have experienced and skilled staff at Bronzeado. We have a spa manager, three qualified aestheticians, air brush technician and three front desk and Elixir bar attendants. All staff have been trained according to our “Open Book” management philosophy and “Certified Skill” process.
8. What is the “OPEN” Book management process and how does it apply to Bronzeado? What does skilled certification mean?
We will ensure that all members of the Bronzeado team are experts in all areas of our business. Through our OPEN BOOK management style we will meet monthly to set goals, discuss procedures and learn new skill sets. To ensure consistent service quality and technical skill, every team member will complete an in-salon certification program, which will include a monthly oral and written exam. We want you to always have confidence and peace of mind that you are in the hands of a skilled-certified team member. You will always receive the utmost in True Quality salon service and attention-unconditionally guaranteed.
At Bronzeado we will practice the highest form of team service. This means that the skills of our entire team are available to you. Our objective will be to make every client feel that they may see whom ever they choose without fear of a different quality of service. Meeting your service needs and busy schedule is our top priority
9. There is so much information out there suggesting tanning is dangerous. What are your views about the danger of tanning and how are you going to counter the negative image.
Excessive tanning is dangerous. We advocate “SMART” and fully informed tanning through an 8 point Holistic Tanning Process as follows.
1. Education and Training of Clients and Staff
2. Client Assessment-Detailed records of health, tanning and burn history, skin type and skin conditions
3. Smart and informed Planning
4. Proper Skin Care
5. State-of-the-art tanning technology
6. Socially responsible and environmentally sustainable products and supplies
7. Equipment Maintenance/Cleaning
8. Financial support for scientific studies on cancer, tanning technologies and other health and wellness issues
10. Explain to me the Bronzeado concept and philosophy. What makes it unique?
We are Canada’s First Holistic Tan Spa. Holistic tanning is a philosophy that unites tanning education, planning and management with state of the art technology, skin care and socially plus environmentally responsible products and operations. Bronzeado follows an 8 step Holistic tanning process, paying homage to smart and fully informed tanning:
11. Who are your target clients (demographic, ethnographic)?
Bronzeado is a modern tanning oasis created to accommodate the busy urban professional seeking personal vitality, logetivity and optimal health from the inside out.We are targeting clients in the luxury markets of Yonge/Davisville, Rosedale, Forest Hill, Leaside, Lawrence Park and more. Our clients are critical, educated and have discretionary money to spend.
12. You are offering a 360 degree service package. What does this package include?
We have put health and wellness under one roof including high pressure tanning, airbrush tanning, manicures, pedicures, facials,waxing, tonics, teas and natural and organic product offerings.
13. How do the spa service offerings relate to tanning?
Our spa offerings complement the tanning packages we offer. Skin analysis and care is an important component to tanning. At Bronzeado we can offer comprehensive skin care expertise to our tanning clientele
.
14. Explain the step by step process of a new client visit to Bronzeado.
Every new Bronzeado client will follow a three step process as follow;
· Assessment-. As a member of Smart Tan Canada, Bronzeado espouses a conservative and responsible approach to tanning. Bronzeado staff will ask numerous questions about client lifestyles to design personal tanning plans. Each client will be required to fill in a comprehensive client questionnaire on their first visit or from a special online form. A detailed digital record of services rendered will be updated on each visit.
· Education-Bronzeado will ensure 100 % transparency in all tanning and spa operations including government regulations, tanning options and dangers, first and maximum exposure times to skin type, manufacturer specifications, equipment maintenance, spa techniques and product ingredients
· Smart Planning Bronzeado will carefully plan and manage personal tanning programs based on skin type, burn and tanning history, photo sensitivities, equipment specifications and client goals. Dangerous burning of the skin will be avoided at all costs and staff will follow a strict refusal policy for potentially damaging tanning practices. In particular Bronzeado will not permit anyone under 16 to use the tanning beds and those between 16 and 18 must have parental consent, signed on the premises. Bronzeado will also ask for photo ID where age of a young person is in question
15. Can you elaborate on your client assessment process and why it’s important
Knowing our client is at the heart of our business philosophy. We will ask the right questions about you and your lifestyle so that our skilled experts can set goals and design personal tanning and beauty plans that are smart and tailor-made. Each client will be required to fill in a comprehensive client questionnaire on their first visit or online.
16. You have purchased state-of-the-art tanning technology for Bronzeado. Tell me about the tanning beds and what makes them unique. Is this technology exclusive to Bronzeado?
Bronzeado is the only spa in Canada with the 2008 collection of tanning beds from Ergoline and SunItalia. Bronzeado has invested 160K in four of the latest top beds to achieve balanced and smart tanning sessions. In particular, three of the beds are of the High Pressure type, which means they emit more UVA and substantially less UVB. UVB has been associated with increased levels of burning rays, whereas UVA rays are more likely to produce a better tan and the risk of burning is significantly reduced.
17. You have extended your holistic approach to the types of products you offer at Bronzeado. What are these products and why the concern for natural and organic ingredients and environmental sustainability?
We offer products from Jurlique, Spa Essentials and Elixir Tonics. These products complement our holistic tanning philosophy and concern for personal vitality and health from the inside out
18. You offer spray tanning to complement the tanning packages offered at Bronzeado. What is spray tanning and what are the advantages and disadvantages.
The Air Brush system is a personalized spray applied by trained staff from an Air Brush gun. The Air Brush tanning solution is a natural product that is derived from sugar cane called DHA (Dihydroxyacetone). It causes a natural reaction with the top layer of your skin to give a tanned appearance. Depending on which solution is used and your personal preferences, you may choose from a light sun kissed look to a deep golden brown which appears natural and even. Much more even, than any spray booth tan is capable of rendering.
Spray tanning is good for individuals who want to gain the cosmetic benefits of tanning without the risks of UV ray exposure.
Saturday, February 9, 2008
Bronzeado GRAND OPENING Soiree February 12th, 6:30-8:30 PM
Stephanie Kluke and Stephen Cullen would like to invite you to their "GRAND OPENING" Soiree on February 12th, 6:30-8:30 P.M.Click invitation for more information.
Please RSVP to cameron@bronzeado.com
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